Mobile
application became a trend for online business to connect with their customers
and promote their products. Although it brings benefit to the business and
customer but it also create a privacy issue. Some of the business shares the
customer’s information to the third parties without customer permission and
this action against the company privacy policies. Therefore, the Federal Trade
Commission (FTC) which the independent agency of the United States government
proposing significant improvements in the way businesses handle consumer
information and changes in the controls consumers should have over their
information. The business must follow the 3 top-level maxims: Privacy by
design, Simplifying consumer choice and Increasing consumer transparency. So
the customer’s information will be more safety after the business has a rigorous
policy. (AppPrivacy, n.d)
By: Low Joong Lok
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