The advanced mobile applications able to detect the users
current location based using a combination of GPS coordinates with the ID of
the nearest mobile tower, called as location data. This may acts as a useful
way for users to find way out when they are missing, but this could lead to the
invasion of privacy some app providers and developers sell their users'
location data to marketing companies for targeted advertising. Several UK
regulations are used to protect the users and allow users to setting off their
location to hide them in the crowd and protect their privacy (Misuse of
Location Data | Taylor Wessing LLP, 2016).
By: Edward See
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