App makers: It’s time to stop exploiting user addiction and get ethical

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In today world of new technology advancement, mobile device users increase dramatically. Developers build mobile app and create users addiction intentionally in order to create more profit. This had raise the number of “Mobile Addict “as certain apps especially social apps give us hits of dopamine. Excessive used of these app will exhibit brain damage and cause users to mental, physical, and social harm.  Developers should be ethical and protect user’s mental health and well-being by notifying users who uses app excessively with usage report to create self-awareness. Additionally, they can include self-regulation tools which limit user’s time in accessing mobile applications.

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By: Loo Su Fia

The Predictive Power Of Location

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Nowadays, marketer used location as their strategic marketing tools to track on consumer needs from the company websites and mobile application consumer used. It became a powerful source of information about a customer’s position that can be used by marketers to deliver relevant messaging in innovative ways. It became an opportunity for marketers to shape consumer behavior and significantly drive sales. As a results, consumer’s privacy information was divulged.  Consumers’ evaluations of online shopping experiences and repurchase intention were influenced when exposed to information about behavioral tracking practices. To prevent misuse of personal information, government should raise consumer awareness about the risk of mobile app by holding a number of workshops for the consumer groups to explore guidelines to protect consumers' privacy online. Additionally, companies who used aggressive tactics have to be punish according to the law. (Federal Trade Commission, 2016)

Reference: Federal Trade Commission. (2016). Advertising and Marketing on the Internet: Rules of the Road. [online] Available at: https://www.ftc.gov/tips-advice/business-center/guidance/advertising-marketing-internet-rules-road [Accessed 18 Jun. 2016].

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By: Loo Su Fia

10 ingredients that concoct a subconsciously addictive mobile app

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Nowadays, people are addicted to different categories of mobile apps. One of the reasons why people will addict to mobile apps is because of “KISS”, the simplicity rules that stand for “Keep it simple, stupid”. When it comes to designing mobile apps, the app inventors have to keep their apps simple so that people will get used to it easily and become addicted. For example is the popular dating app, Tinder. All users only need to swipe left and right according to their interest in the date offered to them by the apps. Besides, mobile apps that are convenient for users will also be addicted too. This is because users can do multitasking at the same time when they are using the mobile apps. For example like playing games with one hand while doing something else.

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By: Yvonne Tan